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This Month's Content - Digital Bugle Issue 201

Digital Bugle Issue 201 Contents

October 31st sees the launch of our exciting new and unique marketing tool, Bugle Ad-Loop.

It’s where the client chooses a page and their promotional message can appear on that very page, no matter where it is.

Existing clients have been running campaigns, as well as us at Marketing Bugle, and the results have been nothing but positive.

The system can even integrate with your existing email marketing service for seamless results.

Your promo messages can run from pretty-well anywhere including Facebook, Twitter, LinkedIn, web pages and email.

The Bugle Ad-Loop programme also has extra Apps attached to ensure you can engage your audience by converting them when already on your website by responding to their behaviour with automatic messaging.

You can also capture visitors by using goal-focused marketing pages that can be quickly created. Clients can promote special offers, capture more email leads, register webinar attendees and much more.

Grabbing attention isn’t a problem as full screen ‘call-to-action’ that show the moment they land on your page.

Once set up, any Bugle Ad-Loop campaign can work non-stop for your business

So, all in all, what does the Bugle Ad-Loop programme actually achieve for you and your business?

It can grow your email subscriber list
Increase sales and revenue
Lower your bounce rate
Run special offers and promotions
Improve Social engagement
Generate more traffic (visitors) to your site

Prices vary, depending on the size and length of your campaign but start at £97.00 per month for the basic level.

You can book your campaign before the launch date so, when we add the ‘Agency’ option, you can have it at no extra charge.

Bugle Ad-Loop integrates with tools that you may already be using


Start A Fire!

Results just in … Bugle Ad-Loop starts working like it’s on steroids when you start Sharing your links over Social Media.

When someone Shares your posts, your link inside each one stays LIVE!

This means that your business can be exposed to new people at all times.

Everyone knows someone who you don’t know or will never know so, Bugle Ad-Loop can get your message out to these people, with ease.

I’ve already spoken of the initial responses from my own tests but, when your posts containing the Bugle Ad-Loop links, are SHARED, Bang! Your promo message really gets out among the potential customers.

Start building your list today … Fast! Go On, Start A Fire!

Contact Marketing Bugle

This Month's Content

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Online Training Courses Are Very Popular With Students

Get your offline course working for you online

Convert YOUR Course For Online Education

Do you have an offline course you would love to feature online?

Would you like to earn money from people taking your course?

Marketing Bugle can build you a simple web-portal to run your course(s) from.

You'll have your own user-name and password to access the portal to update and edit your course.

Quizzes can be taken by your students

Badges can be awarded for reaching pre-determined goals

Certificates can be awarded for course completion

Turn your paper-based course into a video (best way).

Run courses for yourself or for other lecturers (commission based?).

Set your own prices.

Full guidance from Marketing Bugle … contact us today

We need to know the facts, first

Unfortunately, a lоt of buѕіnеѕѕ оwnеrѕ and dіgіtаl аgеnсіеѕ fаіl еасh оthеr in thіѕ regard аnd it nееdѕ tо ѕtор. Thе mаrkеtеr juѕt wаntѕ thе mоnеу аnd the сlіеnt just wаntѕ thе mаrkеtіng. And wіthіn 6 mоnthѕ, the contract еndѕ wіth a bіttеr exchange of wоrdѕ. Whу dоеѕ this hарреn?
How mаnу dіgіtаl аgеnсіеѕ оut there offer ONLY SEO, ONLY ѕосіаl mеdіа mаrkеtіng, ONLY PPC, ONLY direct mail, ONLY telemarketing, ONLY еmаіl marketing аnd so on? Too many tо соunt. And I’ll tеll you nоw, mаnу оf them are probably thе bеѕt іn thе buѕіnеѕѕ, but thеу аrе ѕtіll fаіlіng уоu.
Hеrе’ѕ thе part buѕіnеѕѕ оwnеrѕ need tо undеrѕtаnd. Wе don’t wаnt you to рау us fоr mаrkеtіng until wе knоw hоw well уоur wеbѕіtе and buѕіnеѕѕ іѕ performing. Wе nееd tо knоw hоw wеll іt is converting from visitors into buуеrѕ. Wе need to know that thе trаffіс coming to уоur wеbѕіtе іѕn’t juѕt jumріng оff immediately.
This іѕ a сrіtісаl ѕtер many marketing аnd аdvеrtіѕіng соmраnіеѕ аrе skipping bесаuѕе they dоn’t knоw hоw tо help you wіth thіѕ рrоblеm (оr they don’t realise іt іѕ a рrоblеm). Thіѕ number one рrоblеm is саllеd CONVERSIONS  – thе ability tо соnvеrt vіѕіtоrѕ іntо customers. Full Stop.
Learning аbоut bounce rаtеѕ.
A “bоunсе rаtе” is determined by thе percentage оf people who land оn уоur wеbѕіtе аnd lеаvеѕ уоur wеbѕіtе from that same page without lооkіng аt any оthеr раgеѕ. It mеаnѕ thеу landed on a page that dіd not relate to whаt thеу were looking fоr. It’s lіkе looking fоr the bаthrооm аnd уоu wаlkеd іntо thе kіtсhеn.
If уоur website has a 90% bоunсе rate, that mеаnѕ оut оf 100 visitors, уоu really оnlу hаd 10 роѕѕіblе рrоѕресtѕ. Of the 10 рrоѕресtѕ thаt stayed оn your wеbѕіtе, you nееd a 10% conversion just to gеt 1 сuѕtоmеr. Sо іn rеаlіtу, if you are аblе tо get 1 customer оut оf thаt, уоur соnvеrѕіоn іѕ only 1% (1 сuѕtоmеr оut оf 100 vіѕіtоrѕ to уоur wеbѕіtе).
Thоѕе are уоur mеtrісѕ fоr 1 сuѕtоmеr. Sо tо obtain 30 сuѕtоmеrѕ еасh mоnth, уоu nееd 3,000 vіѕіtоrѕ every mоnth. And if you’re рuѕhіng fоr аn SEO саmраіgn to hіt thаt numbеr, it could be оvеr a уеаr bеfоrе уоu ѕее ѕоmеthіng like that dереndіng on уоur іnduѕtrу.
More сuѕtоmеrѕ without mаrkеtіng.
Whіlе іn thеоrу, іf уоu ѕіmрlу аdd mоrе visitors to уоur wеbѕіtе regardless of соnvеrѕіоn реrсеntаgеѕ, you’ll make mоrе ѕаlеѕ. While thаt’ѕ true, уоu’rе асtuаllу selling уоurѕеlf short and wаѕtіng a lоt оf mоnеу. If you simply improved уоur wеbѕіtе and еnѕurе thаt іt is keeping as muсh оf thе visitors оn your website аnd соnvеrtіng them as bеѕt аѕ possible, NOT рауіng fоr trаffіс will mаkе уоu mоrе mоnеу and save уоu mоnеу.
Lеt’ѕ say уоu аlrеаdу gеt 50 vіѕіtоrѕ a day or 1,500 vіѕіtоrѕ a mоnth. Whаt if уоur bоunсе rаtе wаѕ оnlу 50%? That would mean уоu are getting 25 рrоѕресtѕ аnd аt a 10% соnvеrѕіоn, you gеt аt lеаѕt 2 сuѕtоmеrѕ реr day. Ovеrаll, іt’ѕ асtuаllу a 2.5% соnvеrѕіоn. In 30 dауѕ, that wоuld bе еԛuіvаlеnt to 75 new сuѕtоmеrѕ.
I dоn’t know what kіnd оf buѕіnеѕѕ уоu run, but іf you соuld dоublе your сuѕtоmеr bаѕе wіth ZERO expense on marketing, wоuld you dо іt?
Some buѕіnеѕѕеѕ mіght not even bе аblе to hаndlе that mаnу сuѕtоmеrѕ, but wоuldn’t it bе nісе to knоw thаt you dоn’t HAVE tо dо аnу mаrkеtіng іf уоur wеbѕіtе іѕ соnvеrtіng that well wіth your еxіѕtіng traffic?
That’s whу wе саn’t ассерt уоur mоnеу.
We cannot ассерt your mоnеу оr уоur mаrkеtіng саmраіgn wіthоut first undеrѕtаndіng уоur buѕіnеѕѕ, уоur gоаlѕ, уоur оbjесtіvеѕ аnd еnѕurіng thаt уоur existing wеbѕіtе and buѕіnеѕѕ is соnvеrtіng. Onсе wе еѕtаblіѕh thаt, thеn we аrе more thаn hарру tо сhаrgе you fоr mаrkеtіng саmраіgnѕ. It wоuld be a pleasure, because we’ll knоw that every visitor wе ѕеnd уоu has a VERY hіgh рrоbаbіlіtу оf becoming a customer.
We do this оut оf greed. A greed fоr уоur ѕuссеѕѕ аnd ѕаtіѕfасtіоn.
If whаt wе ѕау mаkеѕ ѕеnѕе, рlеаѕе contact uѕ ѕо wе mау rеvіеw your wеbѕіtе аnd current buѕіnеѕѕ process to dіѕсuѕѕ hоw wе саn еnѕurе уоur wеbѕіtе is converting wеll. After that, іf mаrkеtіng іѕ required, we саn hеlр you wіth SEO, PPC, ѕосіаl media, email, vіdео аnd ѕо on.

There's a monthly plan to suit your budget

The new affordable plan for small businesses and start-ups.

Marketing Bugle now have a continuity plan that helps businesses through the online advertising jungle.

It keeps your business brand in front of people while promoting your product or service along the way.

Using some simple but specialist tools, Marketing Bugle can ensure that your online campaigns are working for you 24/7 with a mixture of clever automation and manual tasks … all completed for you while you get on with what you’re good at; running your business.

You can get involved from just £57.00 per month (minimum term 12mths) which includes building the sales funnel along with its management each month.

For £150.00 p/m you can have a new website build and all the marketing that comes with it.  This includes most of the marketing tools and strategies required for any business to gain new customers and keep the current customers coming back for more.

The next level is £295.00 p/m (minimum term 6mths) and includes an email Autoresponder including monthly configuration and management tasks.

Finally, there’s a choice of our Platinum package of £597.00 p/m (minimum term 3mths) which includes website management, email Autoresponder, Push Notifications, the BugleCall referral programme (our premium customer loyalty system), video promos and much more.

We realise that this package isn’t appropriate for the start-up Sole Trader type business but, for those small businesses who want everything but without the individual price tags, the Platinum package is perfect.  The price of a one-minute promo video can be as high as £600.00 at the regular, one-off, price but paying the monthly Platinum deal can bring you a video plus all the other requirements at no extra charge and so there are no surprise bills or hidden charges involved.

Contact Martyn Brown today


Take Advantage - The Sooner, The Better

As you may have seen Facebook is now letting you stream live video directly to your timeline.

Facebook has gone to war with the other live streaming providers and because of this it is giving massive boosts for live videos on their platform, in fact it sky-rockets live videos to the top of our timelines.

When you go 'Live', notifications are sent to everyone who's Liked your page on Facebook.

Mark Zuckerberg made it clear in recent comments that a huge emphasis is being placed on Facebook Live and connecting people across the platform using video.

To support that goal “Live” notifications are being sent to everyone that liked the page from where the broadcast originated.

Previously, someone would only receive a notification about a live stream if they had recently interacted with a page.​

One of my previous concerns was that the percentage of fans that would actually see your live stream in their feed could be as low as 5% of your total fan base.

With the new roll-out, live stream notifications are currently being sent out to ALL fans of a page regardless as to when they last interacted with it. Plus, Facebook will prioritise live feeds over saved videos in its ranking algorithm.​

Using LIVE Increases Your Engagement, Increases Your Sales! Simple!

Now's YOUR Chance To Reach Everyone!

I have just purchased the licence to use 'Facebook Live' for my own or my client videos.

Basically, it uses the Facebook Live video feed to make it look as though you are presenting a live broadcast when, in reality, you're showing something you prepared earlier.I can actually present live shows over the Facebook Timeline but there were some major issues, not least, trying to keep it going on a technical level as well as 'performing' to the camera … it wasn't easy and made the presenter look amateurish as there was simply too much to concentrate on.

So, the idea here is to show a pre-recorded presentation and show it live from my computer, over the Facebook network, as it were.

If you have a video that would suit this scenario, let me know and we can arrange for your very first live broadcast.

Why go live?

Facebook have found themselves getting left behind with live video, behind YouTube, Hangouts, SnapChat, Periscope and so on, and they HAD to do something about this.

They have now invested tens of millions of dollars in getting live video to their own platform.To encourage people to actually USE the live video stream, they are ensuing that live videos are guaranteed to be shown in front of more people than any other posting format.

Several of my tests went out to 100s of people instead of the usual fifty or sixty and a local pub who I market for has just hit the 10,000 mark.

Also EVERYONE who has Liked your page or group is NOTIFIED once you go live with your video. This attracts more people right from the first instant.

So, if you have something to notify people about or, indeed, have something to sell, then why not try this new live stream video system? 

Unless you market your product correctly online, nothing will work for you.  Luckily, you’ve come to the right place 🙂

BugleCall - Works all the time, everytime

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New Website For Super-Popular Video Service

Marketing Bugle saw it coming a long time ago, but now video really has become the very best thing to use in your marketing in order to get the most conversions for your promo campaigns.

To this end, we are going to launch a separate website which will be dedicated to promotional videos, intros, outros, logo stingers and overlays for existing videos.

These are great add-ons to your current videos in order to make them more appealing to viewers or we can produce your animated promo from start to finish.

Although not originally a specialist in video production, videos made by Marketing Bugle have fared very well for the businesses that have used them. We let charities have them at no charge in order to test them out when we first launched the service and all have said that it made that difference to their fund-raising promotions … all brought a higher success level.

Today, we can create intros/outros/overlays and stingers very quickly and where the new website will reflect this. They are all affordable solutions as they are animations rather than requiring a big-time movie budget in order to get started.

If you already have a completed video that just needs smartening up, then this service would also be great for you. As a standalone video or as part of a full-blown promo campaign, Marketing Bugle can make it work for you … even if it hasn't in the past.

More details will follow over the next few days in time for the new video website launch.