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Digital Bugle Publication
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Online Training Courses Are Very Popular With Students
Convert YOUR Course For Online Education
Do you have an offline course you would love to feature online?
Would you like to earn money from people taking your course?
Marketing Bugle can build you a simple web-portal to run your course(s) from.
You'll have your own user-name and password to access the portal to update and edit your course.
Quizzes can be taken by your students
Badges can be awarded for reaching pre-determined goals
Certificates can be awarded for course completion
Turn your paper-based course into a video (best way).
Run courses for yourself or for other lecturers (commission based?).
Set your own prices.
Full guidance from Marketing Bugle … contact us today
Unfortunately, a lоt of buѕіnеѕѕ оwnеrѕ and dіgіtаl аgеnсіеѕ fаіl еасh оthеr in thіѕ regard аnd it nееdѕ tо ѕtор. Thе mаrkеtеr juѕt wаntѕ thе mоnеу аnd the сlіеnt just wаntѕ thе mаrkеtіng. And wіthіn 6 mоnthѕ, the contract еndѕ wіth a bіttеr exchange of wоrdѕ. Whу dоеѕ this hарреn?
How mаnу dіgіtаl аgеnсіеѕ оut there offer ONLY SEO, ONLY ѕосіаl mеdіа mаrkеtіng, ONLY PPC, ONLY direct mail, ONLY telemarketing, ONLY еmаіl marketing аnd so on? Too many tо соunt. And I’ll tеll you nоw, mаnу оf them are probably thе bеѕt іn thе buѕіnеѕѕ, but thеу аrе ѕtіll fаіlіng уоu.
Hеrе’ѕ thе part buѕіnеѕѕ оwnеrѕ need tо undеrѕtаnd. Wе don’t wаnt you to рау us fоr mаrkеtіng until wе knоw hоw well уоur wеbѕіtе and buѕіnеѕѕ іѕ performing. Wе nееd tо knоw hоw wеll іt is converting from visitors into buуеrѕ. Wе need to know that thе trаffіс coming to уоur wеbѕіtе іѕn’t juѕt jumріng оff immediately.
This іѕ a сrіtісаl ѕtер many marketing аnd аdvеrtіѕіng соmраnіеѕ аrе skipping bесаuѕе they dоn’t knоw hоw tо help you wіth thіѕ рrоblеm (оr they don’t realise іt іѕ a рrоblеm). Thіѕ number one рrоblеm is саllеd CONVERSIONS – thе ability tо соnvеrt vіѕіtоrѕ іntо customers. Full Stop.
Learning аbоut bounce rаtеѕ.
A “bоunсе rаtе” is determined by thе percentage оf people who land оn уоur wеbѕіtе аnd lеаvеѕ уоur wеbѕіtе from that same page without lооkіng аt any оthеr раgеѕ. It mеаnѕ thеу landed on a page that dіd not relate to whаt thеу were looking fоr. It’s lіkе looking fоr the bаthrооm аnd уоu wаlkеd іntо thе kіtсhеn.
If уоur website has a 90% bоunсе rate, that mеаnѕ оut оf 100 visitors, уоu really оnlу hаd 10 роѕѕіblе рrоѕресtѕ. Of the 10 рrоѕресtѕ thаt stayed оn your wеbѕіtе, you nееd a 10% conversion just to gеt 1 сuѕtоmеr. Sо іn rеаlіtу, if you are аblе tо get 1 customer оut оf thаt, уоur соnvеrѕіоn іѕ only 1% (1 сuѕtоmеr оut оf 100 vіѕіtоrѕ to уоur wеbѕіtе).
Thоѕе are уоur mеtrісѕ fоr 1 сuѕtоmеr. Sо tо obtain 30 сuѕtоmеrѕ еасh mоnth, уоu nееd 3,000 vіѕіtоrѕ every mоnth. And if you’re рuѕhіng fоr аn SEO саmраіgn to hіt thаt numbеr, it could be оvеr a уеаr bеfоrе уоu ѕее ѕоmеthіng like that dереndіng on уоur іnduѕtrу.
More сuѕtоmеrѕ without mаrkеtіng.
Whіlе іn thеоrу, іf уоu ѕіmрlу аdd mоrе visitors to уоur wеbѕіtе regardless of соnvеrѕіоn реrсеntаgеѕ, you’ll make mоrе ѕаlеѕ. While thаt’ѕ true, уоu’rе асtuаllу selling уоurѕеlf short and wаѕtіng a lоt оf mоnеу. If you simply improved уоur wеbѕіtе and еnѕurе thаt іt is keeping as muсh оf thе visitors оn your website аnd соnvеrtіng them as bеѕt аѕ possible, NOT рауіng fоr trаffіс will mаkе уоu mоrе mоnеу and save уоu mоnеу.
Lеt’ѕ say уоu аlrеаdу gеt 50 vіѕіtоrѕ a day or 1,500 vіѕіtоrѕ a mоnth. Whаt if уоur bоunсе rаtе wаѕ оnlу 50%? That would mean уоu are getting 25 рrоѕресtѕ аnd аt a 10% соnvеrѕіоn, you gеt аt lеаѕt 2 сuѕtоmеrѕ реr day. Ovеrаll, іt’ѕ асtuаllу a 2.5% соnvеrѕіоn. In 30 dауѕ, that wоuld bе еԛuіvаlеnt to 75 new сuѕtоmеrѕ.
I dоn’t know what kіnd оf buѕіnеѕѕ уоu run, but іf you соuld dоublе your сuѕtоmеr bаѕе wіth ZERO expense on marketing, wоuld you dо іt?
Some buѕіnеѕѕеѕ mіght not even bе аblе to hаndlе that mаnу сuѕtоmеrѕ, but wоuldn’t it bе nісе to knоw thаt you dоn’t HAVE tо dо аnу mаrkеtіng іf уоur wеbѕіtе іѕ соnvеrtіng that well wіth your еxіѕtіng traffic?
That’s whу wе саn’t ассерt уоur mоnеу.
We cannot ассерt your mоnеу оr уоur mаrkеtіng саmраіgn wіthоut first undеrѕtаndіng уоur buѕіnеѕѕ, уоur gоаlѕ, уоur оbjесtіvеѕ аnd еnѕurіng thаt уоur existing wеbѕіtе and buѕіnеѕѕ is соnvеrtіng. Onсе wе еѕtаblіѕh thаt, thеn we аrе more thаn hарру tо сhаrgе you fоr mаrkеtіng саmраіgnѕ. It wоuld be a pleasure, because we’ll knоw that every visitor wе ѕеnd уоu has a VERY hіgh рrоbаbіlіtу оf becoming a customer.
We do this оut оf greed. A greed fоr уоur ѕuссеѕѕ аnd ѕаtіѕfасtіоn.
If whаt wе ѕау mаkеѕ ѕеnѕе, рlеаѕе contact uѕ ѕо wе mау rеvіеw your wеbѕіtе аnd current buѕіnеѕѕ process to dіѕсuѕѕ hоw wе саn еnѕurе уоur wеbѕіtе is converting wеll. After that, іf mаrkеtіng іѕ required, we саn hеlр you wіth SEO, PPC, ѕосіаl media, email, vіdео аnd ѕо on.
The new affordable plan for small businesses and start-ups.
Marketing Bugle now have a continuity plan that helps businesses through the online advertising jungle.
It keeps your business brand in front of people while promoting your product or service along the way.
Using some simple but specialist tools, Marketing Bugle can ensure that your online campaigns are working for you 24/7 with a mixture of clever automation and manual tasks … all completed for you while you get on with what you’re good at; running your business.
You can get involved from just £57.00 per month (minimum term 12mths) which includes building the sales funnel along with its management each month.
For £150.00 p/m you can have a new website build and all the marketing that comes with it. This includes most of the marketing tools and strategies required for any business to gain new customers and keep the current customers coming back for more.
The next level is £295.00 p/m (minimum term 6mths) and includes an email Autoresponder including monthly configuration and management tasks.
Finally, there’s a choice of our Platinum package of £597.00 p/m (minimum term 3mths) which includes website management, email Autoresponder, Push Notifications, the BugleCall referral programme (our premium customer loyalty system), video promos and much more.
We realise that this package isn’t appropriate for the start-up Sole Trader type business but, for those small businesses who want everything but without the individual price tags, the Platinum package is perfect. The price of a one-minute promo video can be as high as £600.00 at the regular, one-off, price but paying the monthly Platinum deal can bring you a video plus all the other requirements at no extra charge and so there are no surprise bills or hidden charges involved.
Marketing your business can include a number of elements so, just to let you know that, no matter which element you require, the BugleCall Programme has you covered. Here's what is included for your monthly spend.
You aren't going to need every aspect of every feature every month but, it's nice to know it's there if and when required.
Email marketing including Autoresponder configuration
BugleCall Customer Loyalty Programme
Push Notifications from your website (or anywhere)
Social Media integration
Facebook Ads with AdSpend protection
Customer Lead-Generation implementation
Website SEO enhancements
Sales Funnel creation
Facebook Live Video
Radio Sponsored Show broadcasting
Podcast creation and editing
Facebook promo posts
Social media promotions incl. Facebook, Twitter, YouTube, Google+ etc.
Animated video customer lead generators
Full advertising campaigns
Offline to Online conversions
Online Reputation management
Landing Page creation
Local Lead or Geo targeting campaigns
Personal 1 to 1 service
+ much more
Take Advantage - The Sooner, The Better
As you may have seen Facebook is now letting you stream live video directly to your timeline.
Facebook has gone to war with the other live streaming providers and because of this it is giving massive boosts for live videos on their platform, in fact it sky-rockets live videos to the top of our timelines.
When you go 'Live', notifications are sent to everyone who's Liked your page on Facebook.
Mark Zuckerberg made it clear in recent comments that a huge emphasis is being placed on Facebook Live and connecting people across the platform using video.
To support that goal “Live” notifications are being sent to everyone that liked the page from where the broadcast originated.
Previously, someone would only receive a notification about a live stream if they had recently interacted with a page.
One of my previous concerns was that the percentage of fans that would actually see your live stream in their feed could be as low as 5% of your total fan base.
With the new roll-out, live stream notifications are currently being sent out to ALL fans of a page regardless as to when they last interacted with it. Plus, Facebook will prioritise live feeds over saved videos in its ranking algorithm.
Using LIVE Increases Your Engagement, Increases Your Sales! Simple!
Now's YOUR Chance To Reach Everyone!
I have just purchased the licence to use 'Facebook Live' for my own or my client videos.
Basically, it uses the Facebook Live video feed to make it look as though you are presenting a live broadcast when, in reality, you're showing something you prepared earlier.I can actually present live shows over the Facebook Timeline but there were some major issues, not least, trying to keep it going on a technical level as well as 'performing' to the camera … it wasn't easy and made the presenter look amateurish as there was simply too much to concentrate on.
So, the idea here is to show a pre-recorded presentation and show it live from my computer, over the Facebook network, as it were.
If you have a video that would suit this scenario, let me know and we can arrange for your very first live broadcast.
Why go live?
Facebook have found themselves getting left behind with live video, behind YouTube, Hangouts, SnapChat, Periscope and so on, and they HAD to do something about this.
They have now invested tens of millions of dollars in getting live video to their own platform.To encourage people to actually USE the live video stream, they are ensuing that live videos are guaranteed to be shown in front of more people than any other posting format.
Several of my tests went out to 100s of people instead of the usual fifty or sixty and a local pub who I market for has just hit the 10,000 mark.
Also EVERYONE who has Liked your page or group is NOTIFIED once you go live with your video. This attracts more people right from the first instant.
So, if you have something to notify people about or, indeed, have something to sell, then why not try this new live stream video system?
New Website For Super-Popular Video Service
Marketing Bugle saw it coming a long time ago, but now video really has become the very best thing to use in your marketing in order to get the most conversions for your promo campaigns.
To this end, we are going to launch a separate website which will be dedicated to promotional videos, intros, outros, logo stingers and overlays for existing videos.
These are great add-ons to your current videos in order to make them more appealing to viewers or we can produce your animated promo from start to finish.
Although not originally a specialist in video production, videos made by Marketing Bugle have fared very well for the businesses that have used them. We let charities have them at no charge in order to test them out when we first launched the service and all have said that it made that difference to their fund-raising promotions … all brought a higher success level.
Today, we can create intros/outros/overlays and stingers very quickly and where the new website will reflect this. They are all affordable solutions as they are animations rather than requiring a big-time movie budget in order to get started.
If you already have a completed video that just needs smartening up, then this service would also be great for you. As a standalone video or as part of a full-blown promo campaign, Marketing Bugle can make it work for you … even if it hasn't in the past.
More details will follow over the next few days in time for the new video website launch.
< Get Your Message Out
Landing Page Must NOT Have Name Capture
New Service From Marketing Bugle - '
Bugle Bridge Pages'
The Rules Have Changed On Facebook
You can no longer send anyone from your Facebook Ad directly to a sign-up page.
The way most advertisers run their Ads is, of course, to send people directly to the page that holds the form taking their contact details in order to sign up to the vendor’s email list.
So what do you do instead?
Marketing Bugle can help.
We can produce ‘Bridge’ pages which contain video or audio and text in order to make the transition to your sign up page agreeable to Facebook's new terms of service. The audio files can be stored in your Dropbox account and stream from there.
For more details, contact us today.
Guarantee That Your Message Will Be Seen
Used Sensibly, This Technology Is a Winner
Marketing Bugle have now jumped on board the exciting ‘Push Notification’ technology.
What is this?
It’s a little like when you have an App on your Smartphone and where the vendor could send you notifications directly to your phone and so guarantee that you would see the message.
Response rates to these types of notifications has always been higher than with other forms of messaging as you are popping up right in front of the very person’s eyes who are already qualified to be interested in what you have to say.
Recently, Internet browsers like Apple’s Safari, Google’s Chrome and Mozilla’s Firefox have started to allow these, so called, Push Notifications. Microsoft’s Edge will soon follow suit.
This is good news for those who regularly want to get their message out to the masses and KNOW that they are going to see the message, unlike an email that may lay hidden in someone’s junk folder or in with a mass of other emails in the inbox … all fighting to be, at least, opened.
My Marketing Bugle service, called BuglePush can install this feature in your website and run it for you so that you keep in touch with your customers or potential customers. It can also add them to your existing email list.
It works by showing a label to the visitor when they visit your website or webpage.
It asks if they would like to receive such message from you. Usually the response rate is very high for this type of thing, especially if you offer some kind of ‘reward’ for them saying YES.
You can then either take their email address and send them to any page or simply say Thank You and let the Push Notifications take over. In the Marketing Bugle system, you can pre-programme a number of Push Notifications to get them started and this has proven very useful.
Or you can simply send out a Push Notification every so often, manually.
These can be for letting subscribers know when you have updated your Blog or to send them to your latest Special Offer. I let people know when my latest newsletter is out, give them free downloadable gifts, any Call To Action or latest news. The ideas are almost endless.
Used sensibly, Push Notifications do actually work very well. They don’t display those annoying pop up Ad type blocks but, rather, simply notify, just like a Facebook update does in your bottom right hand side of the screen.
Push Notifications can be sent to phones via their browser, tablets, PCs and Macs.
Once a person has subscribed, they won’t see your request for them to join again. They can also unsubscribe at any time, just like with your email newsletter.
Once your list grows, you can segment it and send out notifications to specific people.
For example, if you only want those people who clicked on a specific message or went to a specific page, you can do that. Maybe you have a message for Mac users only, again, you can contact just them. If you have something appropriate to those who live in America, you can ensure only the US residents will receive it, and so on.
In our tests, response rates have been high, especially if you’re driving traffic to your site from advertising. As long as your Push Notification offer is appropriate to that audience, it will convert well.
I have been integrating this new BuglePush programme in with the recently launched BugleCall programme and they do work excellently together.
The power of rewards for points, points for referrals and Push Notification/email marketing is incredible and that’s why we are introducing it to every one of our clients.
If you would like to get involved in order to get more customers and sales, contact me, Martyn Brown, at Marketing Bugle today.